Apple removes iPhone application for Offensive Content

Apple Inc said it removed a program from its iPhone store yesterday because the developer added pictures of topless women, violating the company’s policy against “offensive content.”

“Apple will not distribute applications that contain inappropriate content,” said Tom Neumayr, a spokesman for the company. “The developer of this application added inappropriate content directly from their server after the application had been approved and distributed, and after the developer had subsequently been asked to remove some offensive content.”

The $2 program, called Hottest Girls, was created by Allen Leung. He didn’t immediately return an e-mail seeking comment. His Web site no longer contains information about the application.

Apple Chief Executive Officer Steve Jobs announced the iPhone App Store in March 2008, saying the company would impose restrictions on the types of programs distributed. Prohibited programs include “porn, malicious apps, apps that invade your privacy,” he said at the time.

The App Store, which opened in July 2008, offers more than 50,000 programs that run on the iPhone and Apple’s iPod Touch media player. The company gets a 30 percent cut of each application sold and distributes free programs at no cost to developers. Customers have downloaded more than 1 billion programs in the past year, according to Apple.

Google Adsense for iPhone - Digging a new path of Mobile Advertising

Google recently launched Google Adsense for iPhone and other Mobile Application. A great news for the Mobile Applications developers to earn much more and reach out more customers. The online advertising monster quoted on its official blog that the Google AdSense for Mobile Applications will allow developers to earn revenue by displaying text and image ads in their iPhone and Android applications.
Google has also launched a website for the Google Adsense for Mobile Apps beta program where developers can learn more about the AdSense for Mobile Applications program. Advertisers can also learn about the benefits of advertising in mobile applications.

Google is constantly increasing its reach out to the global customers through as many possible medias as it can. Googl's Adsense is considered to be the top online advertising program so far eventhough many other have marked their footprints in this industry including Microsoft and Yahoo. There are other affiliate and online advertising programs from CJ, Adbrite, Bidvertiser, Chitika and many more. However, none of these have been able to give advertising solutions for Mobile Applications.

With Google Adsense entering into Mobile advertising, for sure, others will follow the path and soon we may here Yahoo and Microsoft coming up with their advertising programs for Mobile Applications.