Microsoft to invest $100 millon on Bing (new search engine) Ad Campaign

Microsoft is struggling to achieve what Google and Yahoo have achieved in their respective Search Engines. With entirely revamping Microsoft Live Search and giving a new name Bing (Bing is right now in consideration) after rejecting names like Kiev and Kumo, Microsoft is putting some great efforts to give new life to its current search engine which is right now on ventilation and in ICU.

As an extra effort, Microsoft's Marketing team is thinking and planning to invest around $100 Million in Ad Campaign. Microsoft is claiming that its new Search Engine Bing, will bring crowd who wants more refined search results. Microsoft's entire Ad Campaign for Bing will focus on telling internet users about its Refined Search Results.

So far Microsoft's Live has failed to prove itself to be considered as a natural and absolute place to search for internet users. However, it will be unfair to underestimate Microsoft's new search engine at this point in time. Even Microsoft knows very well that breaking Google's popularity is not easy today and to gravitate internet search user to it's new search engine from Google will need highly substantial reforms in Bing; it's new search engine. There should be some robust, attractive, genuine and logical reasons for users to switch over to Bing.

It is the time which will say who is going to lead the race of Search Engine. Let's wait and watch what new features Microsoft brings in with Bing which gives refined search experience to users!!